The impact of perceived value on customer loyalty towards private commercial banks in Bangladesh: the mediating role of customer satisfaction

The primary objective of this study is to examine the influence of multidimensional perceived value on customer loyalty through the mediating role of customer satisfaction towards the private commercial banks in Bangladesh. Using a convenient sampling technique, 367 responses were valid for be...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Haque, A. K. M. Ahasanul
التنسيق: Conference or Workshop Item
اللغة:English
English
English
منشور في: 2022
الموضوعات:
الوصول للمادة أونلاين:http://irep.iium.edu.my/101220/21/101220_The%20Impact%20of%20Perceived%20Value%20of%20Customer%20Loyalti_Abstract%20paper.pdf
http://irep.iium.edu.my/101220/2/Acceptance%20Letter%20GIMAC13%20Ahasanul%20%201.pdf
http://irep.iium.edu.my/101220/27/The%20impact%20of%20perceived%20%28Abstract%29_Prof_Ahsanul_Haq.pdf
http://irep.iium.edu.my/101220/
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