The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective
INTRODUCTION Instagram is one of the more popular and familiar social media platforms for teenagers nowadays. Most Instagram users generally are women globally (54.2%) (Statista, 2020). With the launch of Instagram advertising, in 2016, it has since provided an alternative to advertisers for their...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100173/1/Parallel-Session-Scedule-MENTION2021.pdf http://irep.iium.edu.my/100173/2/MENTION%202021-Mila-Aida-Seen.pdf http://irep.iium.edu.my/100173/ |
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