The adoption of Islamic advertising guidelines by Malaysian television stations: a diffusion of innovations lens
There are distinctions between conventional advertising and Islamic advertising. The key difference between them is the Shari’ah-compliant practice that is involved in Islamic advertisements both in content and in their production process. The main purpose of the study was to explore whether selecte...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UPM Press
2024
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/118633/7/118633_%20The%20adoption%20of%20Islamic%20advertising.pdf http://irep.iium.edu.my/118633/ https://sites.google.com/upm.edu.my/ajac-fbmk/regular-issues/vol-13-no-2-december-2024/ajac-01-dec2024 https://doi.org/10.47836/ajac.13.02.01 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|