The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building

• Main Author: Mokhtar, Aida
• Format: Article
• Language: English; English; English
• Published: Universiti Kebangsaan Malaysia Press 2018
• Subjects: P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/67669/1/22930-85573-1-PB.pdf; http://irep.iium.edu.my/67669/7/67669_The%20television%20advertising%20framework%20in%20Malaysia_SCOPUS.pdf; http://irep.iium.edu.my/67669/8/67669_The%20television%20advertising%20framework%20in%20Malaysia_WoS.pdf; http://irep.iium.edu.my/67669/; http://ejournals.ukm.my/mjc/article/view/22930

Malaysia has the ambition to be a developed country by 2020. The goal of creating a cohesive, united, and ethical community is accentuated in the country’s Eleventh Malaysia Plan that is part of the nation’s endeavour in becoming a developed nation. There are several guidelines and codes issued by g...