The perception of hijabis of integrated marketing communication (IMC) campaigns by dUCk Scarves & Naelofar Hijab: an Aida model perspective
Halal has evolved into a way of life with numerous dimensions. The Halal economy has grown beyond the food and beverage industry and has spread out to include other sectors like healthcare, cosmetics, pharmaceuticals, tourism, fashion, and logistics. This current study aims to investigate how integr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institut Penyiaran dan Penerangan Tun Abdul Razak (IPPTAR)
2023
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| Online Access: | http://irep.iium.edu.my/119243/1/119243_The%20perception%20of%20hijabis.pdf http://irep.iium.edu.my/119243/ https://www.ipptar.gov.my/index.php?view=article&id=392:artikel1-2029&catid=24:ejurnal-2023 |
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