Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective

Introduction Widespread attention has focused upon the roles represented by women in advertisements in recent years. Substantial research has been carried out on this matter and advertisements have been criticized for portraying women as dependent on male, childlike, noncareer oriented, etc. (Peter...

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Bibliographic Details
Main Authors: Mokhtar, Aida, Abdul Rahman, Laraiba
Format: Conference or Workshop Item
Language:English
English
Published: 2021
Subjects:
Online Access:http://irep.iium.edu.my/100174/1/Edited%20-%20Conference%20Slides-edited-26Oct2021.pdf
http://irep.iium.edu.my/100174/2/Parallel-Session-Scedule-MENTION2021.pdf
http://irep.iium.edu.my/100174/
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