Driving factors towards live-stream shopping lifestyle in Malaysia: an undiscovered gold mine?
Live-stream shopping is growing exponentially in Malaysia but limited research has been conducted to investigate the driving factors that lead consumers to shop via live-stream. Thus, this research is aimed to establish the factors that affect the purchase intention of Malaysia online shoppers on li...
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Main Authors: | Ong, Zhan Ye, Chan, Li Qing, Kong, Yi Ming, Toh, Jia Xing, Von, Yang Hui |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2019
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/3867/1/fyp_AC_2019_OZY_%2D_1607288.pdf http://eprints.utar.edu.my/3867/ |
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