Live streaming influences consumer’s purchase intention in social commerce
People nowadays utilise social media to communicate and browse the internet in their leisure time. Furthermore, individuals are utilising social media as a kind of entertainment in their spare time. As information technology has advanced, live streaming commerce has emerged as a new sort of e-commer...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13235/1/SAK43.pdf http://discol.umk.edu.my/id/eprint/13235/ |
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