Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria
For decades, the Uses and Gratification (U & G) Theory has been the main theory of communication that explains what people do with the media. To many, the theory seems old. However, the emergence of social media breathes a new life into this aging theory. This paper seeks to explore the curre...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5354/1/FH02-FBK-17-08351.pdf http://eprints.unisza.edu.my/5354/ |
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