Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria

For decades, the Uses and Gratification (U & G) Theory has been the main theory of communication that explains what people do with the media. To many, the theory seems old. However, the emergence of social media breathes a new life into this aging theory. This paper seeks to explore the curre...

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Bibliographic Details
Main Authors: Mohd Nazri, Latiff Azmi, Nur Salina, Ismail, Aisar Salihu, Musa
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.unisza.edu.my/5354/1/FH02-FBK-17-08351.pdf
http://eprints.unisza.edu.my/5354/
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