Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria

• Main Authors: Mohd Nazri, Latiff Azmi, Nur Salina, Ismail, Aisar Salihu, Musa
• Format: Article
• Language: English
• Published: 2016
• Subjects: HE Transportation and Communications; T Technology (General)
• Online Access: http://eprints.unisza.edu.my/5354/1/FH02-FBK-17-08351.pdf; http://eprints.unisza.edu.my/5354/

For decades, the Uses and Gratification (U & G) Theory has been the main theory of communication that explains what people do with the media. To many, the theory seems old. However, the emergence of social media breathes a new life into this aging theory. This paper seeks to explore the curre...