The role of relationship value in manufacturer-retailer context
The content and form of relationship value dominate the literature. The study aims to add to relationship value research by examining its dimensions and outcomes. The relationship value presents a new taxonomy beyond the cost and benefit conception of value that dominates existing literature. It...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17473/1/32730-160323-2-PB.pdf http://journalarticle.ukm.my/17473/ https://ejournal.ukm.my/pengurusan/issue/view/1409 |
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