An analysis of cultural elements in selected festive advertisements
Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16663/1/47221-152754-1-PB.pdf http://journalarticle.ukm.my/16663/ https://ejournal.ukm.my/mjc/issue/view/1387 |
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