An analysis of cultural elements in selected festive advertisements

Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to...

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Bibliographic Details
Main Authors: Ismail Sualman,, Nuurrianti Jalli,, Razween Md Rashidi,, Darwis, Yuliandre
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/16663/1/47221-152754-1-PB.pdf
http://journalarticle.ukm.my/16663/
https://ejournal.ukm.my/mjc/issue/view/1387
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