Advertising appeals: a cross-cultural perspective
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
1985
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| Online Access: | http://journalarticle.ukm.my/4991/1/2%281%29.pdf http://journalarticle.ukm.my/4991/ http://www.ukm.my/jkom |
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