Portrayal Of Chinese Culture In Petronas Television Advertisement : A Critical Discourse Analysis

This study attempted to analyse Petronas Chinese New Year advertisement from the perspective of critical discourse analysis. Fairclough 3 Dimensional framework was used to analyze the advertisements in terms of linguistic features, aspects that influences the production and consumption of the adv...

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Bibliographic Details
Main Author: Fong, Jia Ling
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/34539/1/Portrayal%20Of%20Chinese%20Culture%20In%20Petronas%20Television%20Advertisement%20%20A%20Critical%20Discourse%20Analysis%C2%A0%2824pgs%29.pdf
http://ir.unimas.my/id/eprint/34539/4/Fong%20Jia%20Ling%20ft.pdf
http://ir.unimas.my/id/eprint/34539/
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