Openness to experience as mediator of the relationship between product creativity and purchase intention

Although past studies have found a positive relationship between product creativity and purchase in-tention, little is known about the underlying process behind this relationship. The present study ad-dressed this gap by examining the role of openness to experience in the relationship between produc...

Full description

Saved in:
Bibliographic Details
Main Author: Tan, Chee-Seng
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10102/1/227-893-1-PB.pdf
http://journalarticle.ukm.my/10102/
http://spaj.ukm.my/ppppm/jpm/issue/view/26
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items