Social Media Factors and Purchase Intention of Beauty Products in Mauritius

• Main Authors: Lim, Kim Yew, Maysoon Hanaa, Mohamodhossen, Wong, Chee Hoo, Ng, Alex, Hou Hong, Tan, Owee Kowang
• Format: Article
• Language: English
• Published: INTI International University 2019
• Subjects: HF Commerce; QA75 Electronic computers. Computer science; T Technology (General)
• Online Access: http://eprints.intimal.edu.my/1318/1/ij2019_44.pdf; http://eprints.intimal.edu.my/1318/; https://intijournal.intimal.edu.my

Social media marketing has shown its impact when it comes to boosting e-commerce. However, there are very limited academic research focuses on the relationship between social media marketing and purchase intention of beauty products in Mauritius. The objectives of this research is to investigate Ele...