A Phenomenological Study of Consumer Interpretation of Media Advertising for University Branding in Sarawak
This thesis scrutinises how consumers engage with and "read" media advertising in the context of university branding. Employing an interpretive approach, the study aimed to unravel the dynamics of consumer perception before and during advertising consumption. It delved into consumers'...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2024
|
| Online Access: | http://ur.aeu.edu.my/1260/1/Thesis%20Michael%20Tiong%20Hock%20Bing.pdf http://ur.aeu.edu.my/1260/2/Thesis%20Michael%20Tiong%20Hock%20Bing-1-24.pdf http://ur.aeu.edu.my/1260/ https://online.fliphtml5.com/sppgg/doug/?1735789053997 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|