The moderating role of complaint handling on brand hate in the cancel culture
Purpose: This study investigates the moderating role of complaint handling between ideological incompatibility, symbolic incongruity, negative past experience and corporate social irresponsibility on brand hate. Design/methodology/approach: The study employs the Duplex Hate theory which assumes that...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2022
|
| Online Access: | http://scholars.utp.edu.my/id/eprint/33964/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85126214955&doi=10.1108%2fAPJBA-06-2021-0246&partnerID=40&md5=fb70f595c0d3efaf1fa7bc5da97664d7 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|