I’m loving it but hating US: Understanding consumer emotions and perceived service quality of US fast food brands
Purpose – The studies which connect international marketing emotions with perceived service quality are scarce. The purpose of this paper is to fill this knowledge gap and take into account the consumers’ perceived animosity, religiosity, and ethnocentrism to connect these with perceived service qua...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd.
2015
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6562/1/FH02-FESP-15-03710.jpg http://eprints.unisza.edu.my/6562/2/FH02-FESP-15-04590.jpg http://eprints.unisza.edu.my/6562/ |
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