The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin
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Language: | English |
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Tanjong Malim
2020
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oai:ir.upsi.edu.my:90982023-06-20 https://ir.upsi.edu.my/detailsg.php?det=9098 The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student Chien, Chee Lin HD Industries. Land use. Labor Tanjong Malim 2020 final_year_project text eng https://ir.upsi.edu.my/detailsg.php?det=9098 closedAccess The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin |
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Universiti Pendidikan Sultan Idris |
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UPSI Library |
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Institutional Repository |
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Malaysia |
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Universiti Pendidikan Sultan Idris |
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UPSI Digital IR |
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https://ir.upsi.edu.my/ |
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English |
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HD Industries. Land use. Labor |
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HD Industries. Land use. Labor Chien, Chee Lin The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student |
description |
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin |
format |
final_year_project |
author |
Chien, Chee Lin |
author_facet |
Chien, Chee Lin |
author_sort |
Chien, Chee Lin |
title |
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student |
title_short |
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student |
title_full |
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student |
title_fullStr |
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student |
title_full_unstemmed |
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student |
title_sort |
effect of e-wom quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among upsi student |
publisher |
Tanjong Malim |
publishDate |
2020 |
url |
https://ir.upsi.edu.my/detailsg.php?det=9098 https://ir.upsi.edu.my/detailsg.php?det=9098 |
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1769844909727023104 |
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13.214268 |