The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin
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| Main Author: | |
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| Format: | final_year_project |
| Language: | English |
| Published: |
Tanjong Malim
2020
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=9098 https://ir.upsi.edu.my/detailsg.php?det=9098 |
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| Summary: | The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin |
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