Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)

Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah

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Bibliographic Details
Main Author: Omar, Nor Asiah
Format: article
Language:English
Published: Tanjung Malim 2021
Subjects:
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Online Access:https://ir.upsi.edu.my/detailsg.php?det=8239
https://ir.upsi.edu.my/detailsg.php?det=8239
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