Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah
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| Main Author: | |
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| Format: | article |
| Language: | English |
| Published: |
Tanjung Malim
2021
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=8239 https://ir.upsi.edu.my/detailsg.php?det=8239 |
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| Summary: | Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah |
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