Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)

Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah

Saved in:
Bibliographic Details
Main Author: Omar, Nor Asiah
Format: article
Language:English
Published: Tanjung Malim 2021
Subjects:
N/A
Online Access:https://ir.upsi.edu.my/detailsg.php?det=8239
https://ir.upsi.edu.my/detailsg.php?det=8239
Tags: Add Tag
No Tags, Be the first to tag this record!