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Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)

Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah

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Main Author: Omar, Nor Asiah
Format: article
Language:English
Published: Tanjung Malim 2021
Subjects:
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Online Access:https://ir.upsi.edu.my/detailsg.php?det=8239
https://ir.upsi.edu.my/detailsg.php?det=8239
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id oai:ir.upsi.edu.my:8239
record_format eprints
spelling oai:ir.upsi.edu.my:82392022-11-08 https://ir.upsi.edu.my/detailsg.php?det=8239 Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) Omar, Nor Asiah N/A Tanjung Malim 2021 article text eng https://ir.upsi.edu.my/detailsg.php?det=8239 closedAccess Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah
institution Universiti Pendidikan Sultan Idris
building UPSI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Pendidikan Sultan Idris
content_source UPSI Digital IR
url_provider https://ir.upsi.edu.my/
language English
topic N/A
spellingShingle N/A
Omar, Nor Asiah
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
description Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah
format article
author Omar, Nor Asiah
author_facet Omar, Nor Asiah
author_sort Omar, Nor Asiah
title Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
title_short Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
title_full Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
title_fullStr Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
title_full_unstemmed Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
title_sort perceived retailer innovativeness and brand equity: mediation of consumer engagement (scopus)
publisher Tanjung Malim
publishDate 2021
url https://ir.upsi.edu.my/detailsg.php?det=8239
https://ir.upsi.edu.my/detailsg.php?det=8239
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score 13.214268

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