Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)

• المؤلف الرئيسي: Omar, Nor Asiah
• التنسيق: article
• اللغة: English
• منشور في: Tanjung Malim 2021
• الموضوعات: N/A
• الوصول للمادة أونلاين: https://ir.upsi.edu.my/detailsg.php?det=8239; https://ir.upsi.edu.my/detailsg.php?det=8239

Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah