Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah
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| 格式: | article |
| 語言: | English |
| 出版: |
Tanjung Malim
2021
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| 主題: | |
| 在線閱讀: | https://ir.upsi.edu.my/detailsg.php?det=8239 https://ir.upsi.edu.my/detailsg.php?det=8239 |
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| 總結: | Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah |
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