The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand

• Main Author: Panrod, Warrapojn
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/8743/; http://www.icois2013.uum.edu.my/

The purposes of this study are: (1) to study the strategic resources of accommodation business in tourism southern provinces, and (2) to analyze the measurement model of strategic resources of accommnodation business in tourism southern provinces-Krabi, Phangnga, Phuket, Songkhla, and Surat Thani.Th...