Strategic use of social media for small business based on the AIDA model

This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...

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Main Authors: Hassan, Shahizan, Ahmad Nadzim, Siti Zaleha, Shiratuddin, Norshuhada
Format: Article
Language:English
Published: Elsevier Ltd 2015
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Online Access:http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf
http://repo.uum.edu.my/15082/
http://doi.org/10.1016/j.sbspro.2015.01.363
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.15082
epo.15082