Franchising in Malaysia: Issues and research agenda

The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...

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Bibliographic Details
Main Author: Ishak, Khairol Anuar
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://repo.uum.edu.my/7721/1/Franchising_in_Malaysia-V01.pdf
http://repo.uum.edu.my/7721/
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