Franchising in Malaysia: Issues and research agenda
The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...
Saved in:
Main Author: | Ishak, Khairol Anuar |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/7721/1/Franchising_in_Malaysia-V01.pdf http://repo.uum.edu.my/7721/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.
by: Ishak., Khairol Anuar
Published: (2010) -
Issues and research agenda for Malaysian SMEs revisited
by: Hashim, Mohd Khairuddin, et al.
Published: (2005) -
Relationship value, relationship quality and loyalty among Malaysian franchises
by: Ishak, Khairol Anuar, et al.
Published: (2016) -
Franchisers, franchisees and success factors in international franchising
by: Hashim, Mohd Khairuddin, et al.
Published: (2005) -
Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business
by: Mohd Yusoff, Abd Razak, et al.
Published: (2010)