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Market orientation practices among small and medium hotels (SMHs) in tourist destination Island of Langkawi

The purpose of the study is to investigate the underlying components of market orientation practices and their effect on the small and Medium Hotels (SMHs) performance on tourist destination island of langkawi. Fifty SMHs were randomly selected from a sampling frame of a list of SMHs registered with...

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書誌詳細
主要な著者:	Ab. Latif, Abdul Aziz, Omar, Hamzah, Othman, Ismail
フォーマット:	Conference or Workshop Item
言語:	English
出版事項:	2000
主題:	G Geography (General)
オンライン･アクセス:	http://repo.uum.edu.my/6680/1/Ab._Az.pdf http://repo.uum.edu.my/6680/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000760231
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