The effects of customer orientation behaviour on hotel frontliners' job outcomes

• Main Authors: Mohd Noor, Nor Azila, Perumal, Selvan, Abdul Rahman, Maria, Mohd Nafi, Siti Noratisah
• Format: Monograph
• Language: English; English
• Published: Universiti Utara Malaysia 2011
• Subjects: G Geography (General); HB Economic Theory
• Online Access: http://repo.uum.edu.my/7327/1/GERAN_LEADS.pdf; http://repo.uum.edu.my/7327/4/1.NOR%20AZILA%20MOHD%20NOOR.pdf; http://repo.uum.edu.my/7327/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000782222

Customer-orientation behaviour which refers to the employee’s tendency or predisposition to meet client’s need in the job context has become a prime variable of interest for organizations wishing to market and promote products to the customers.In hotel industry in particular, one way to improve the...