The image of Malaysia among Chinese tourists: Implications for destination positioning and marketing strategy

Developing and changing images of a tourist destination is a difficult process.Part of the process is to research what tourists identify as the true and strong elements of the destination in question. The central argument is that any destination positioning effort should consider the image tourists...

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Bibliographic Details
Main Authors: Kasim, Azilah, Zhao, Yu Ping
Format: Conference or Workshop Item
Published: 2007
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