Measuring service quality in gourmet coffee restaurants in Penang

• Main Authors: Ramli, Kamal Izzuwan, Yusof, Noor Suhaila, Mohamed, Muharis
• Format: Monograph
• Language: English
• Published: Universiti Utara Malaysia 2004
• Subjects: TX Home economics
• Online Access: http://repo.uum.edu.my/5865/1/MEASURING_SERVICE_QUALITY_IN_GOURMET....pdf; http://repo.uum.edu.my/5865/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000232788

The food service industry in Malaysia has shown a tremendous growth in the past few decades. Gourmet coffee restaurants as one of the sub-segment, has been a major contributor to the food service segment. Being an establishment that is highly customer-oriented, understanding their wants and needs is...