Explorative study of proactive and responsive export market orientation: An in-depth interview

• Main Authors: Abd Razak, Ili Salsabila, Abdul Talib, Asmat Nizam
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2009
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/3665/1/As.pdf; http://repo.uum.edu.my/3665/; http://www.duplication.net.au/ANZMAC09/ANZMAC%202009%20Handbook%20CD.pdf

This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further inv...