The Influence of Religion on Patronage Behavior in Islamic Base Retail Store
The proposed study will evaluate the influence of religion on Islamic base retail store patronage behavior in Malaysia. The idea of having this study was based on the increasing growth of Islamic positioning store concept. Previous studies revealed that there are many factors that contribute to cons...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30323/1/IPBJ%2004%2001%202012%201-9.pdf https://repo.uum.edu.my/id/eprint/30323/ https://e-journal.uum.edu.my/index.php/gbmr/article/view/16891 |
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