Muslim consumer behavior in selecting retail store attributes
The current research in the consumer behavior of retailing realized that common attributes used by previous studies could not be generalized to Muslim people. This is because Muslim consumers have their special motivation and search for “Muslim specific attributes” in order to patronage a store.The...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22459/1/ICBM%202014%20207%20302.pdf http://repo.uum.edu.my/22459/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|