An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
A recent trend in the Malaysian retail industry is the growing Malaysian Muslim consumers’ conservatism, and the need to adopt to the Islamic way of life.Stores are adjusting retail elements to suit Islamic cultures and values to win the heart of Muslim consumers.The phenomenon of religious customiz...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Online Access: | http://repo.uum.edu.my/21285/1/ISSC%202016%20731%20736.pdf http://repo.uum.edu.my/21285/ http://doi.org/10.15405/epsbs.2016.08.103 |
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