Intention to Consume Junk Food: A Study of Drivers for Control Implications

Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior an...

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Bibliographic Details
Main Authors: Duggal, Ekta, Verma, Harsh V.
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2018
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29497/1/MMJ%2022%202018%20109-124.pdf
https://doi.org/10.32890/mmj.22.2018.9674
https://repo.uum.edu.my/id/eprint/29497/
https://e-journal.uum.edu.my/index.php/mmj/article/view/mmj.22.2018.9674
https://doi.org/10.32890/mmj.22.2018.9674
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