Intention to Consume Junk Food: A Study of Drivers for Control Implications
Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior an...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2018
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| Online Access: | https://repo.uum.edu.my/id/eprint/29497/1/MMJ%2022%202018%20109-124.pdf https://doi.org/10.32890/mmj.22.2018.9674 https://repo.uum.edu.my/id/eprint/29497/ https://e-journal.uum.edu.my/index.php/mmj/article/view/mmj.22.2018.9674 https://doi.org/10.32890/mmj.22.2018.9674 |
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