Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper
This conceptual research paper is about Malaysians' perceptions toward products made in Malaysia versus products made in China. Local products are generally perceived as being of lesser quality compared to others. It is now common for most products to have the label "Made in China"; u...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/52226/1/SharonLew2014_Consumerpurchaseintentiontoward.pdf http://eprints.utm.my/id/eprint/52226/ http://dx.doi.org/10.1016/j.sbspro.2014.04.005 |
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