Measuring student's satisfaction with the quality of education in a virtual university
Relationship between service quality and customer satisfaction has been extensively studied by researchers (Sureshchandar, Rajendran & Anantharaman, 2002; Jones & Suh, 2000; McDougall & Levesque, 2000). Ghobadian, Speller & Jones (1997) concluded that companies with higher perceived...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/2811/1/poh%26ainon.pdf http://repo.uum.edu.my/2811/ |
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| Summary: | Relationship between service quality and customer satisfaction has been extensively studied by researchers (Sureshchandar, Rajendran & Anantharaman, 2002; Jones & Suh, 2000; McDougall & Levesque, 2000). Ghobadian, Speller & Jones (1997) concluded that companies with higher perceived quality goods and services will enjoy higher long term economic benefits. The correlation between the quality of goods and services and customer satisfaction, forces organizations to continuously upgrade their quality and measure their clients’ satisfaction. |
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