Culture in Korean drama towards influencing Malaysian audiences

The globalization of Korea culture, particularly in Asia was clearly seen through their television drama series and have become the favourite media genre especially among Malaysian viewers. The purpose of this study is to understand how the Korean culture in Korean drama able to influence Malaysian...

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Bibliographic Details
Main Authors: Tajul Ariffin, Julina, Abu Bakar, Hassan, Yusof, Nor Hafezah
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:http://repo.uum.edu.my/27019/1/IJIREM%205%201%202018%2010%2014.pdf
http://repo.uum.edu.my/27019/
http://doi.org/10.21276/ijirem.2018.5.1.3
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