Korean television drama in Malaysia: an analysis on Korean media strategy

Korean TV drama series have reached a wide range of Asian audiences, including Malaysian audiences. The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry. There seemed to be a gap in previous research concerning the strategy of Kor...

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Bibliographic Details
Main Author: Julina, Tajul Ariffin
Format: Thesis
Language:English
English
English
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/8570/1/Deposit%20Permission_s93848.pdf
https://etd.uum.edu.my/8570/2/s93848-01.pdf
https://etd.uum.edu.my/8570/3/s93848-references.docx
https://etd.uum.edu.my/8570/
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