Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama

• Main Authors: Azaze Azizi Abdul Adis, Hyung, Jun Kim, Mohd Rizwan Abdul Majid, Izyanti Awang Razli
• Format: Article
• Language: English; English
• Published: Universiti Malaysia Sabah 2017
• Subjects: PN1992-1992.92 Television broadcasts
• Online Access: https://eprints.ums.edu.my/id/eprint/33156/1/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama.pdf; https://eprints.ums.edu.my/id/eprint/33156/2/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama1.pdf; https://eprints.ums.edu.my/id/eprint/33156/; https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/1046

The prevailing trend of Korean Pop culture, Hallyu, has spread rapidly to Asian countries such Malaysia, Japan, China, Indonesia, Thailand, Vietnam and Taiwan. The influenced of such culture has further reached to other countries such as the Middle East, Europe and America. As the result, the Korean...