Korean Dramas: Viewing And Liking On Malaysian Youths’ Behavioral Intentions
The purpose of this quantitative study is to examine the influence of South Korean dramas on behavioral intentions toward South Korea among Malaysian youth. Using the cultivation theory as a guideline, the influence of South Korean dramas on the viewers’ behavioral intentions toward South Korea is e...
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| Format: | Final Year Project / Dissertation / Thesis |
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2020
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| Online Access: | http://eprints.utar.edu.my/4546/1/CMB%2D2020%2D1601156%2DLoke_Jingyi.pdf http://eprints.utar.edu.my/4546/ |
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