Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan
Despite extensive research on customer citizenship behaviour, the influence of branding strategies remains a neglected area in field of marketing. This study investigates the relationship of branding strategies and customer citizenship behaviour. The proposed model is supported by stimulus organism...
محفوظ في:
المؤلفون الرئيسيون: | Raza, Mohsin, Md. Salleh, Salniza, Shaari, Hasnizam |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/26818/1/IJEFSD%202019%2038%2041.pdf http://repo.uum.edu.my/26818/ http://journals.researchparks.org/index.php/IJEFSD/issue/view/6 |
الوسوم: |
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