Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan

Despite extensive research on customer citizenship behaviour, the influence of branding strategies remains a neglected area in field of marketing. This study investigates the relationship of branding strategies and customer citizenship behaviour. The proposed model is supported by stimulus organism...

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Bibliographic Details
Main Authors: Raza, Mohsin, Md. Salleh, Salniza, Shaari, Hasnizam
Format: Article
Language:English
Published: 2019
Subjects:
Online Access:http://repo.uum.edu.my/26818/1/IJEFSD%202019%2038%2041.pdf
http://repo.uum.edu.my/26818/
http://journals.researchparks.org/index.php/IJEFSD/issue/view/6
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